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In addition to her obvious business acumen, it is very clear that Bloom is heart centered too. “When I sit and reflect on life,” she said recently, “I feel I’m a combination of an intuitive empath – that comes from my grandmother’s side – and a powerful business woman – that came from the Bloom side. My mothers heart, my grandfather’s mind, my aunt’s relentlessness, and my grandmother’s intuition. I follow my intuition above all and I hope I can take these things and use them to help a lot of people.”
She already has. Passionate about making a difference, she founded Changing Reins, a non profit that does incredible, important work in 2020. The organization “empowers children and adults who live with physical, mental, emotional, and social challenges to heal and transform their lives through equine assisted activities.” Her motivation to found Changing Reins came from her personal experience. She says that it was her own serious health issues that motivated her not only to want to help others heal – but to help the animals, too. She wanted to give back what they had given her. She first took horseback lessons when she was five, and throughout her personal health struggles, the time she spent with the animals became a place for her to heal and ground, a place of comfort. “I go to the animals for therapy and to escape, I just have to sit in a saddle.”
When she’s not working 12 hour days building Gatunlati into California’s foremost canna brand or sitting in a saddle, Amanda can often be found giving of her time and energy advocating for effective cannabis policy and educating about the healing nature of the plant.